Search Engine Optimization
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Organic traffic means attracting visitors to your virtual store without actually paying a cost for it. In this, social metrics, meta description, keyword-centered, domain name, traffic, query-related data or even internal hyperlinks play a very pivotal role in signaling traffic towards your website. A high number of visitors is both a cause and an effect of a good SEO. But SEO is not everyone’s cup of tea. It requires a hip pocket skill and experience amassed over years of practice.
The best utility of SEO is not volatile. It is long-lasting. Secondly, it builds trust and authority among the visitors.
Many big brands like HubSpot, Buffer, Blue Apron, Mint, and Kissmetrics have skyrocketed their startup success with content marketing. It is a strategy that involves the creation and sharing of online material (such as blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Content marketing generates three times more leads than paid search. The main benefit of content marketing is that it increases employment manifold and upgrades the skills of content writers that write as a hobby. But it takes time to see positive results.
FEATURING ON TOP-TIER PUBLICATIONS
I Done This (A Project Management Software; idonethis.com) have used this strategy to grow their business. They got huge traffic and many new customers when they featured on Lifehacker. If you have good contacts and connections within the journalism and media industry. The publications, especially the top-tier ones are usually very powerful in giving recognition and grabbing eyeballs for you. Some vernacular publications are very popular and have high readership. A few examples of top tier publications are Forbes, HuffPost, India Times, The Hindu, etc. You can also employ an agency that can pin point the best-suited publication for you.
There are a lot of strategies and channels through which you can promote your startup. But you need to understand your audience, their behavior, and the nature of your business. The chance of a favorable outcome, however depends on a variety of factors.