About the Company

01. What's the name of your company/product?

02. In which business sector does your company operate?

e.g.non-profit,healthcare,technology,etc.

03. Describe your company's business

04.What products/services does your company offers?
Describe them in details

05. What channels does your company use to contact potential clients?

About the Project

01.Project range

Logo

Rebranding

Logo + Brand-Guide

Upgrading Existing Logo

Full Branding System (Logo, brand guide, stationery,
website, etc.)

02. Company or product name which will be a part of the logo?

Include lower and uppercase letters

03. Slogan/Tagline?
Will the slogan will be part of the logo or will be optional?

04.What style of logo?

Work Mark
    Organizational name in a stylied
    type/font becomes the logo

Letter Mark
    Letters/initials from your
    business name are used to create a logo.

Pictorial Mark    
    An image or shape that is easily
    recognizable is used to represent your business.

Emblem
    Organization name enveloped by a
    pictorial element or shape

Abstract Mark
    An abstract shape or symbol is used to
    convey the values of your business.

Character
    A character or mascot to represent your business

No Preference
Designer’s choice.

05.Main Mediums?
Where will the logo be used? File formats, jpg, gif, png, eps, pdf, etc

06.Logo Characteristics

Feminine, young, luxury, modern, playful, loud, refined , simple, subtle, masculine, mature, economical,
classic, serious, quiet, complex, obvious, spatial, dynamic, retro, technical, futuristic

07.Logo Color.

Preferred colors,colors to avoid

08.Mandatory Elements

Define any mandatory requirements or legal considerations including legal trademarks,
copyrights.

09.Logos which you like or dislikes?why these?

Explain briefly and provide URL

10.References and inspirations.

List website addresses, which can be used as benchmarks or which reflect the way you imagine your project to look like

11.Desired date of completion? When would you like to see your brand launch? Specific key dates.

Materials Needed in Branding System

01. Office Supplies.

02.Promotional Materials

03.Brand Experience.

04. Other.any other needs not listed above

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